The Attraction Effect is a behavioral economics phenomenon where the preference for a targeted item in a two-item choice set is enhanced by adding a third item, known as a decoy, that is similar to but dominated by the targeted item for an important attribute.

Authors

• Person: Paul Conner Organization: Quirk's
  Behavioral economics: what it is and three ways marketers can use it

Sources

• Behavioral economics: what it is and three ways marketers can use it www.quirks.com Paul Conner · Quirk's via serper

Referenced by nodes (1)

• The Attraction Effect concept