Eye-tracking studies by Marini, Ansani, and Paglieri (2020) and Trueblood (2022) indicate that the preference boost observed in the attraction effect is related to increased visual attention toward the decoy and target options.

Authors

• Person: Beatty A, Moffitt R, Buttenheim A Organization: National Academies Press
  Development of Behavioral Economics - NCBI - NIH

Sources

• Development of Behavioral Economics - NCBI - NIH www.ncbi.nlm.nih.gov Beatty A, Moffitt R, Buttenheim A · National Academies Press via serper

Referenced by nodes (2)

• visual attention concept
• The Attraction Effect concept