Emotion-based advertising elements influence the unconscious mind to perform the majority of the cognitive work that nudges consumers toward a purchasing decision, while rational data serves to justify those desires as consumers approach conversion.

Authors

• Person: Kirsten Lamb Organization: Zappi
  The psychology behind ads that make people buy | Zappi

Sources

• The psychology behind ads that make people buy | Zappi www.zappi.io Kirsten Lamb · Zappi via serper

Referenced by nodes (1)

• unconscious mind concept