Sarstedt et al. (2020) advocated for the use of PLS-SEM for mediation analyses in the International Journal of Market Research.

Authors

• Person: Not available Organization: Frontiers
  The psychological mechanisms through which digital content ...

Sources

• The psychological mechanisms through which digital content ... www.frontiersin.org Frontiers via serper

Referenced by nodes (1)

• partial least squares-structural equation modeling concept