Robert Cialdini coined the term "pre-suasion" to argue that marketers must capture consumer attention before making an appeal, such as by offering free samples or using amusing commercials.

Authors

• Person: Not available Organization: Psychology Today
  Consumer Behavior | Psychology Today

Sources

• Consumer Behavior | Psychology Today www.psychologytoday.com Psychology Today via serper

Referenced by nodes (1)

• Robert Cialdini entity