Rubinson asserts that survey answers are a series of behaviors, meaning consumers provide different responses based on the specific word choice and arrangement of questions used by researchers.

Authors

• Person: Not available Organization: American Marketing Association
  Read This Story to Learn How Behavioral Economics Can Improve ...

Sources

• Read This Story to Learn How Behavioral Economics Can Improve ... www.ama.org American Marketing Association via serper

Referenced by nodes (1)

• Joel Rubinson entity