Social proof, such as user-generated content, often has more persuasive power than conventional advertising when customers are uncertain.

Authors

• Person: Not available Organization: Journal of Management and Strategy Research
  Understanding the Psychology of Impulse Buying in E-Commerce

Sources

• Understanding the Psychology of Impulse Buying in E-Commerce jmsr-online.com Journal of Management and Strategy Research via serper

Referenced by nodes (1)

• user-generated content concept