In his 1957 book 'The Hidden Persuaders', journalist Vance Packard portrayed Ernest Dichter as a charming but shady character who posed a threat to society by potentially manipulating consumers.

Authors

• Person: Not available Organization: Springer
  Managerial marketing and behavioral marketing: when myths about ...

Sources

• Managerial marketing and behavioral marketing: when myths about ... link.springer.com Springer via serper

Referenced by nodes (1)

• Ernest Dichter entity