Prospect theory, published by Daniel Kahneman and Amos Tversky in 1979, is considered by many to be the beginning of behavioral economics, as it opposes the classical expected utility theory by uncovering behavioral anomalies.

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  Managerial marketing and behavioral marketing: when myths about ...

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• Managerial marketing and behavioral marketing: when myths about ... link.springer.com Springer via serper

Referenced by nodes (1)

• behavioral economics concept