Dhar argues that current product concept testing methods are flawed because they ask consumers to carefully analyze products, whereas consumers actually make snap decisions in five to 10 seconds.

Authors

• Person: Not available Organization: American Marketing Association
  Read This Story to Learn How Behavioral Economics Can Improve ...

Sources

• Read This Story to Learn How Behavioral Economics Can Improve ... www.ama.org American Marketing Association via serper

Referenced by nodes (1)

• Ravi Dhar entity