Advertisers leverage social proof by showcasing testimonials, user reviews, or emphasizing that a product is used by millions to build trust.

Authors

• Person: Sean Makin Organization: LinkedIn
  The Power of Behavioural Economics in Advertising - A Marketers ...

Sources

• The Power of Behavioural Economics in Advertising - A Marketers ... www.linkedin.com Sean Makin · LinkedIn via serper

Referenced by nodes (2)

• social proof concept
• customer testimonials concept