Blue is perceived as 'trust' in Western cultures but 'mourning' in parts of Asia, resulting in 20% less appeal in Asian markets.

Authors

• Person: Not available Organization: iResearchNet
  Marketing and Consumer Psychology - iResearchNet

Sources

• Marketing and Consumer Psychology - iResearchNet business-psychology.iresearchnet.com iResearchNet via serper

Referenced by nodes (1)

• Western culture concept