The scarcity effect relies on social validation, which is the belief that if others want an item, it must be good, and this psychology incites an emotional bond that increases conversion numbers.

Authors

• Person: Not available Organization: UniAthena
  The Psychology of Scarcity: How FOMO Shapes Buying Behaviour

Sources

• The Psychology of Scarcity: How FOMO Shapes Buying Behaviour uniathena.com UniAthena via serper

Referenced by nodes (1)

• Scarcity Effect concept