The inability to fully replicate decision-making processes during actual purchases hinders the understanding of consumer behavior, according to Zhang et al. (2021).

Authors

• Person: Not available Organization: Frontiers
  Neuro-insights: a systematic review of neuromarketing perspectives ...

Sources

• Neuro-insights: a systematic review of neuromarketing perspectives ... www.frontiersin.org Frontiers via serper

Referenced by nodes (1)

• consumer behavior concept