The books 'Nudge' by Richard Thaler and Cass Sunstein, 'Predictably Irrational' by Dan Ariely, and 'Thinking, Fast and Slow' by Daniel Kahneman are recommended resources for understanding the psychology behind decision-making in marketing.

Authors

• Person: Sean Makin Organization: LinkedIn
  The Power of Behavioural Economics in Advertising - A Marketers ...

Sources

• The Power of Behavioural Economics in Advertising - A Marketers ... www.linkedin.com Sean Makin · LinkedIn via serper

Referenced by nodes (2)

• Un pequeño empujón concept
• Thinking, Fast and Slow concept