Interactivity maintains its influence on cognitive fluency even when consumers possess high persuasion knowledge.

Authors

• Person: Kalina Mikołajczak-Degrauwe, Malaika Brengman Organization: Akademiai Kiado Zrt.
  The influence of advertising on compulsive buying

Sources

• The influence of advertising on compulsive buying ouci.dntb.gov.ua Kalina Mikołajczak-Degrauwe, Malaika Brengman · Akademiai Kiado Zrt. via serper

Referenced by nodes (1)

• interactivity concept