The study 'The Effectiveness of Brand Personality & Affective Commitment in Capturing Brand Loyalty: A Study of Retailers in UK' by Muhammad Abu Huraira and Usman Ahmad examines how brand personality and affective commitment influence brand loyalty among UK retailers, published in the iRASD Journal of Management in 2022.

Authors

• Person: Not available Organization: Journal of Management and Science Research
  Understanding the Psychology of Impulse Buying in E-Commerce

Sources

• Understanding the Psychology of Impulse Buying in E-Commerce jmsr-online.com Journal of Management and Science Research via serper

Referenced by nodes (2)

• customer loyalty concept
• United Kingdom location