The most important aspect of how nudging and behavioral economics are used in marketing and advertising is the shift in research tactics to focus on consumer behavior rather than intent, enabled by real-time data.

Authors

• Person: Not available Organization: American Marketing Association
  Read This Story to Learn How Behavioral Economics Can Improve ...

Sources

• Read This Story to Learn How Behavioral Economics Can Improve ... www.ama.org American Marketing Association via serper

Referenced by nodes (5)

• nudging concept
• behavioral economics concept
• marketing concept
• advertising concept
• consumer behavior concept