Consumers are more likely to make impulsive purchases when products are displayed in relatable, real-life settings by influencers.

Authors

• Person: Not available Organization: Journal of Management and Strategy Research
  Understanding the Psychology of Impulse Buying in E-Commerce

Sources

• Understanding the Psychology of Impulse Buying in E-Commerce jmsr-online.com Journal of Management and Strategy Research via serper

Referenced by nodes (1)

• impulsive spending concept