The author claims that Black Friday marketing demonstrates the power of scarcity, as consumers are willing to pay the same price for older product models due to the urgency created by the event.

Authors

• Person: Not available Organization: FE International
  Marketing Psychology: 10 Strategies to Influence Consumers in 2021

Sources

• Marketing Psychology: 10 Strategies to Influence Consumers in 2021 www.feinternational.com FE International via serper

Referenced by nodes (1)

• scarcity concept