The Certainty Effect is a behavioral economics phenomenon characterized by the irrational overweighting of the value of certain outcomes compared to outcomes that are only probable.

Authors

• Person: Paul Conner Organization: Quirk's
  Behavioral economics: what it is and three ways marketers can use it

Sources

• Behavioral economics: what it is and three ways marketers can use it www.quirks.com Paul Conner · Quirk's via serper

Referenced by nodes (1)

• Certainty Effect concept