Baby Boomers' responsiveness to marketing is potentially embedded in a vulnerability to traditional marketing strategies that echo their values and familiarity, as established advertising practices hold persuasive power due to a lifetime of exposure to consistent brand messaging.

Authors

• Person: Ioseb Gabelaia, Vivian Tracy Organization: IBIMA Publishing
  Redefining Consumer Desires: A Qualitative Study on Marketing's ...

Sources

• Redefining Consumer Desires: A Qualitative Study on Marketing's ... ibimapublishing.com Ioseb Gabelaia, Vivian Tracy · IBIMA Publishing via serper

Referenced by nodes (1)

• baby boomers concept