Robert Cialdini's book 'Influence: The Psychology of Persuasion' identifies invoking scarcity and time-based urgency as a persuasion technique.

Authors

• Person: Not available Organization: FE International
  Marketing Psychology: 10 Strategies to Influence Consumers in 2021

Sources

• Marketing Psychology: 10 Strategies to Influence Consumers in 2021 www.feinternational.com FE International via serper

Referenced by nodes (2)

• scarcity concept
• Robert Cialdini entity