Skincare advertisements utilizing 'before vs. after' contrast imagery see 15% higher click-through rates, according to A/B testing cited by Kotler and Keller (2016).

Authors

• Person: Not available Organization: iResearchNet
  Marketing and Consumer Psychology - iResearchNet

Sources

• Marketing and Consumer Psychology - iResearchNet business-psychology.iresearchnet.com iResearchNet via serper

Referenced by nodes (1)

• A/B testing concept