Advertisements featuring characters who embody authenticity, sincerity, and relatability are more effective at connecting with consumers and persuading them to purchase.

Authors

• Person: Kirsten Lamb Organization: Zappi
  The psychology behind ads that make people buy | Zappi

Sources

• The psychology behind ads that make people buy | Zappi www.zappi.io Kirsten Lamb · Zappi via serper

Referenced by nodes (1)

• authenticity concept