Marketing strategies that exploit conditional stimuli can undermine consumer autonomy, causing choices to reflect marketing intent rather than genuine consumer interest, according to Crisp (1987) and Mullen & Johnson (2013).

Authors

• Person: Ioseb Gabelaia, Vivian Tracy Organization: IBIMA Publishing
  Redefining Consumer Desires: A Qualitative Study on Marketing's ...

Sources

• Redefining Consumer Desires: A Qualitative Study on Marketing's ... ibimapublishing.com Ioseb Gabelaia, Vivian Tracy · IBIMA Publishing via serper

Referenced by nodes (1)

• conditional stimuli concept