Advertising campaigns perform best when they are designed for specific cognitive and emotional targets, as human beings primarily make decisions based on deeper unconscious emotions or System 1 thinking.

Authors

• Person: Kirsten Lamb Organization: Zappi
  The psychology behind ads that make people buy | Zappi

Sources

• The psychology behind ads that make people buy | Zappi www.zappi.io Kirsten Lamb · Zappi via serper

Referenced by nodes (1)

• System 1 concept