reference
Hockerts and Wüstenhagen (2010) initiated a scientific debate regarding the roles of 'Davids' (small, young companies) and 'Goliaths' (large incumbents) in sustainability, noting that while small companies lack financial resources, they avoid the inertia that hinders large incumbents from shifting toward sustainable business models.
Authors
Sources
- Does the combination of sustainable business model patterns lead ... link.springer.com via serper
Referenced by nodes (2)
- sustainable business model concept
- sustainability concept