Familiarity bias, or home bias, occurs when investors stick only to investments they understand, which can lead to portfolios that are too concentrated in one security or unbalanced due to an unwillingness to invest in unfamiliar sectors.

Authors

• Person: Not available Organization: Global Credit Union
  5 Biases Affecting Your Investment Decisions | Global Credit Union

Sources

• 5 Biases Affecting Your Investment Decisions | Global Credit Union www.globalcu.org Global Credit Union via serper

Referenced by nodes (2)

• home bias concept
• portfolio diversification concept