Greenwald, McGhee, and Schwartz (1998) introduced the Implicit Association Test as a method for measuring individual differences in implicit cognition in the Journal of Personality and Social Psychology.

Authors

• Person: Not available Organization: Springer
  Managerial marketing and behavioral marketing: when myths about ...

Sources

• Managerial marketing and behavioral marketing: when myths about ... link.springer.com Springer via serper

Referenced by nodes (1)

• Implicit Association Test concept