Ravi Dhar leads a three-day program at the Yale School of Management called 'The New Science of Marketing,' where he teaches CEOs and CMOs how to integrate behavioral science principles into their businesses, including the use of Big Data and engaging consumers in a digital world.

Authors

• Person: Not available Organization: American Marketing Association
  Read This Story to Learn How Behavioral Economics Can Improve ...

Sources

• Read This Story to Learn How Behavioral Economics Can Improve ... www.ama.org American Marketing Association via serper

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• Ravi Dhar entity