Impulse buying has evolved from a spontaneous in-store occurrence into a purposefully designed result of algorithm-driven, emotionally charged virtual experiences as digital platforms increasingly define consumer interactions.

Authors

• Person: Not available Organization: Journal of Management and Science Research
  Understanding the Psychology of Impulse Buying in E-Commerce

Sources

• Understanding the Psychology of Impulse Buying in E-Commerce jmsr-online.com Journal of Management and Science Research via serper

Referenced by nodes (1)

• impulse buying concept