Brand loyalty can be influenced by the mere exposure effect, as repeated exposure to brand advertisements on social media makes the brand feel familiar, which leads to increased consumer trust.

Authors

• Person: Not available Organization: Digital Marketing Laboratory
  The Science of Marketing: Cognitive Biases That Shape Purchasing ...

Sources

• The Science of Marketing: Cognitive Biases That Shape Purchasing ... www.digitalmarketinglaboratory.com Digital Marketing Laboratory via serper

Referenced by nodes (2)

• mere exposure effect concept
• social media concept