B.F. Skinner's 1938 Stimulus–Response (SR) model posits that the human mind is virtually superfluous and that human behavior is merely a function of the reward contingencies of the given environment.

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  Managerial marketing and behavioral marketing: when myths about ...

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• Managerial marketing and behavioral marketing: when myths about ... link.springer.com Springer via serper

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• B.F. Skinner entity