Advertising research techniques can be classified using an analytic matrix that divides methods based on System 1 versus System 2 thinking, and whether they measure real-time engagement (experiencer self) or branded memory retrieval (remembered self).

Authors

• Person: Charles Young Organization: Quirk's Marketing Research Review
  Can behavioral economics inform the ad research process? | Articles

Sources

• Can behavioral economics inform the ad research process? | Articles www.quirks.com Charles Young · Quirk's Marketing Research Review via serper

Referenced by nodes (3)

• remembered self concept
• System 2 thinking concept
• System 1 concept