The authors claim this review is the first to examine actual consumer behavior across decision-making stages using both neurometric and non-neurometric tools, rather than relying on proxy or intentional behavior.

Authors

• Person: Not available Organization: Frontiers
  Neuro-insights: a systematic review of neuromarketing perspectives ...

Sources

• Neuro-insights: a systematic review of neuromarketing perspectives ... www.frontiersin.org Frontiers via serper

Referenced by nodes (1)

• consumer behavior concept