The book 'Thinking, Fast and Slow' by Daniel Kahneman provides insights into the psychology behind decision-making and offers practical applications to enhance marketing strategies.

Authors

• Person: Sean Makin Organization: LinkedIn
  The Power of Behavioural Economics in Advertising - A Marketers ...

Sources

• The Power of Behavioural Economics in Advertising - A Marketers ... www.linkedin.com Sean Makin · LinkedIn via serper

Referenced by nodes (1)

• Thinking, Fast and Slow concept