Daniel Kahneman posits that humans utilize two distinct systems, System 1 and System 2, to process environmental stimuli when making decisions.

Authors

• Person: Paul Conner Organization: Quirk's
  Behavioral economics: what it is and three ways marketers can use it

Sources

• Behavioral economics: what it is and three ways marketers can use it www.quirks.com Paul Conner · Quirk's via serper

Referenced by nodes (2)

• System 2 thinking concept
• System 1 concept