The Starbucks Pumpkin Spiced Latte is an example of the Scarcity principle, as it is available for only a few weeks per year and generates an estimated $100 million in annual revenue.

Authors

• Person: Not available Organization: The Chicago School
  Understanding the Psychology of Advertising | The Chicago School

Sources

• Understanding the Psychology of Advertising | The Chicago School www.thechicagoschool.edu The Chicago School via serper

Referenced by nodes (1)

• Starbucks entity