Cognitive and social-affective responses during video ad exposure are strong predictors of how much consumers report liking an advertisement.

Authors

• Person: Not available Organization: American Marketing Association
  Inside the Consumer Brain: How Neuroscience Can Predict Ad ...

Sources

• Inside the Consumer Brain: How Neuroscience Can Predict Ad ... www.ama.org American Marketing Association via serper

Referenced by nodes (1)

• cognitive responses concept