The concept of a 'nudge' was coined by Richard Thaler and legal scholar Cass Sunstein in their 2008 book, Nudge. It is defined as the potential to alter someone’s behavior without removing any of their options or changing their economic incentives.

Authors

• Person: Not available Organization: American Marketing Association
  Read This Story to Learn How Behavioral Economics Can Improve ...

Sources

• Read This Story to Learn How Behavioral Economics Can Improve ... www.ama.org American Marketing Association via serper

Referenced by nodes (2)

• Un pequeño empujón concept
• Cass R. Sunstein entity