Galvanic skin response (GSR) and heart rate variability (HRV) provide indicators of physiological arousal and emotional intensity.

Authors

• Person: Not available Organization: Frontiers
  Neuro-insights: a systematic review of neuromarketing perspectives ...

Sources

• Neuro-insights: a systematic review of neuromarketing perspectives ... www.frontiersin.org Frontiers via serper

Referenced by nodes (1)

• Galvanic Skin Response concept