Emotion is considered a primary psychological factor driving behavioral economics phenomena, such as the abrupt reversal of consumer preference when a Hershey's Kiss is offered for free.

Authors

• Person: Paul Conner Organization: Quirk's
  Behavioral economics: what it is and three ways marketers can use it

Sources

• Behavioral economics: what it is and three ways marketers can use it www.quirks.com Paul Conner · Quirk's via serper

Referenced by nodes (2)

• behavioral economics phenomena concept
• consumer preferences concept