Amos Tversky and Daniel Kahneman identified the 'availability heuristic' in the 1970s and 1980s, which describes the tendency for people to rely on easily recalled information rather than actual data when evaluating the likelihood of a particular outcome.

Authors

• Person: Not available Organization: University of Chicago
  Behavioral economics, explained - UChicago News

Sources

• Behavioral economics, explained - UChicago News news.uchicago.edu University of Chicago via serper

Referenced by nodes (1)

• availability heuristic concept