Mental accounting bias occurs when the source or intended purpose of money influences investment decisions, such as taking more risks with inherited money than with earned money, or being more risk-averse with funds earmarked for specific goals like housing or college.

Authors

• Person: Not available Organization: Global Credit Union
  5 Biases Affecting Your Investment Decisions | Global Credit Union

Sources

• 5 Biases Affecting Your Investment Decisions | Global Credit Union www.globalcu.org Global Credit Union via serper

Referenced by nodes (1)

• risk aversion concept