Gen Alpha and Gen Z value personalized experiences and quality assurance, reflecting a demand for tailored services, whereas boomers prioritize standard, designated product attributes.

Authors

• Person: Ioseb Gabelaia, Vivian Tracy Organization: IBIMA Publishing
  Redefining Consumer Desires: A Qualitative Study on Marketing's ...

Sources

• Redefining Consumer Desires: A Qualitative Study on Marketing's ... ibimapublishing.com Ioseb Gabelaia, Vivian Tracy · IBIMA Publishing via serper

Referenced by nodes (3)

• Generation Z concept
• baby boomers concept
• Generation Alpha concept