Marketers can utilize the Certainty Effect by highlighting a brand's long history, broad acceptance, and superior quality through rigorous testing and statistical results to frame promotions against new competitors.

Authors

• Person: Paul Conner Organization: Quirk's
  Behavioral economics: what it is and three ways marketers can use it

Sources

• Behavioral economics: what it is and three ways marketers can use it www.quirks.com Paul Conner · Quirk's via serper

Referenced by nodes (1)

• Certainty Effect concept