Starbucks builds brand loyalty and repeat purchase loops by associating the 'Red Cup Day' launch with positive emotions, social connection, and dopamine-inducing rewards like the cup design and taste.

Authors

• Person: Kirsten Lamb Organization: Zappi
  The psychology behind ads that make people buy | Zappi

Sources

• The psychology behind ads that make people buy | Zappi www.zappi.io Kirsten Lamb · Zappi via serper

Referenced by nodes (2)

• Starbucks entity
• customer loyalty concept