The Anchoring Bias can be used in scarcity marketing by establishing a higher reference price first, which makes special offers for a limited number of registrants appear more valuable.

Authors

• Person: Not available Organization: Lead Alchemists
  The Scarcity Effect in Marketing: Description, Psychology ...

Sources

• The Scarcity Effect in Marketing: Description, Psychology ... www.leadalchemists.com Lead Alchemists via serper

Referenced by nodes (1)

• scarcity marketing concept