E-commerce retargeting ads on platforms like Facebook and Google leverage the mere exposure effect to make products feel familiar to users who have previously visited a product page.

Authors

• Person: Not available Organization: Digital Marketing Laboratory
  The Science of Marketing: Cognitive Biases That Shape Purchasing ...

Sources

• The Science of Marketing: Cognitive Biases That Shape Purchasing ... www.digitalmarketinglaboratory.com Digital Marketing Laboratory via serper

Referenced by nodes (3)

• mere exposure effect concept
• Facebook entity
• Google entity